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I know most of you reading Therapist Corner are already in private practice.

But being in private practice and feeling that you’ve built it properly are two very different things.

You might already have clients, but still be wondering:

• Am I charging the right fee?

• Is my website actually speaking to the right people?

• How do I get more self-funding enquiries?

• Have I got the legal and ethical side properly covered?

• Is my practice actually working in a way that is sustainable for me?

That’s exactly why the Getting Started in Private Practice course isn’t only for therapists starting from scratch.

It’s also for therapists who have started but feel like they’ve pieced things together as they went along and now want to build something clearer and more intentional.

Learn more and sign up

Over five weeks, we work through the foundations of your practice, your positioning, fees, legal and ethical responsibilities, and how you build a caseload of self-funding clients.

The course is £597, with a pay-in-three option.

Everything is inside the course platform, including the supporting documentation, and all the live sessions are recorded so you can work through them in your own time.

You’ll also get six months free inside Therapist Corner.

And if you want all this with more individual support, there are still 3 VIP places available

VIP Level

Enrolment closes Monday at 10 am.

Week One is released at midday on Monday, and our first live session is Tuesday at 3.30 pm.

See the course and join here

Sarah

Have a question? You can email me at enquiries@sarahdrees.co.uk

We go further quicker when we work together; building a private practice doesn’t need to be hard work; you don’t need to figure it out all alone; you can confidently build a thriving and financially sustainable practice, attracting self-funded clients while staying true to your values. Join Private Practice Therapist Sarah and Website Designer, SEO expe…

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Join us for our new Co-working session. A chance to bring something you’ve been putting off, or something you need accountability for or just something you need to get done. Co-working sessions are a great way to get work done. I find them incredibly productive.

How to join the Co-working sessions:

Join Zoom Meeting: https://us02web.zoom.us/j/88149108915

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A clinical or therapeutic will is one of those private practice jobs that’s easy to put off.

It sets out what should happen if you suddenly become unable to work, who contacts your clients, who can access your diary, what happens to your notes, and how your practice is safely closed or handed over.

It forms part of good clinical governance for your private practice and is now a required standard for some professional bodies. A Clinical will ensures your clients, records, and professional responsibilities are properly managed if something unexpected happens and you need to stop working suddenly for any reason.

I’ve been updating mine over the summer and, while I was doing it, I turned it into a copy-and-paste template for you to adapt to your own practice.

Also some professional bodies like the BABCP are asking for asking documentation evidence that you are keeping your Clinical Will up to date, i’ve put together an audit form for your records to meet this requirement - Download yours here

Below is a Copy and Paste Clinical Will Template - You can use it to work through:

• Who will be your clinical executor - Details and step by step process for them to follow.

• Client contact details and cancellations

• Clinical records and data

• Supervisees and professional bodies

• Website, email and business accounts

• Referral agencies, insurers and premises

Subscribers can copy and paste the full template below.

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Hopefully it’s something you’ll never need to use, but it’s well worth having in place.

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👇 Watch the Q&A below and if you have any other questions, just leave me a comment or reply to this post.

Join Getting Started in Private Practice

I have had quite a few questions come in over the weekend about Getting Started in Private Practice, so I extended the early bird offer until midnight tonight to give you a chance to watch this Q&A before deciding whether the course is right for you.

In the video, I answer some of the questions I’ve been asked, including:

• How do I build a client base from scratch?

• Is the course suitable if I already have a small private practice?

• What happens if I can’t attend the Tuesday sessions live?

• How much time will I need each week?

• What support, templates and resources are included?

• What do we actually cover over the five weeks?

I also take you inside the course platform so you can see exactly what you’ll get and how the programme is structured.

Enrol Here

The course is designed both for therapists who are starting from scratch and for those who already have a small practice but want to stop winging it — particularly when it comes to fees, policies, boundaries, marketing and attracting self-funding clients.

Getting Started in Private Practice begins Next Week - Tuesday 15 September.

The early bird price is £547 until midnight tonight, after which it increases to £597. You can also pay in three instalments.

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One of the questions I hear most from therapists thinking about private practice is:

“Where on earth do I start?”

Because although we’re trained to be therapists, most of us aren’t trained in how to actually set up and run a private practice.

Suddenly there are fees, insurance, policies, contracts, GDPR, therapy rooms, websites, directories, accounting, marketing…and the list can feel endless.

So I’ve recently updated my Getting Started in Private Practice Checklist because Enrolment is open for the next Getting Started in Private Practice Course starting on the 15th Sept so things need an update - have a look at the course here

GSIPP Course

The checklist is a free download and it’s designed to help you work out what you need to do and, importantly, what you don’t need to worry about yet.

Inside you’ll find prompts covering:

• the practical foundations of setting up

• deciding what your practice will offer

• your workspace and equipment

• money, fees and finances

• beginning to build your caseload

• your next steps

• a simple 7-day challenge to get you moving

You don’t have to build your whole private practice in a weekend.

You just need to know what your next step is.

Download the free checklist

Download Here

Enter your email and I’ll send you a copy.

Already a Therapists Corner subscriber?

I’ve added the PDF below so you can download it directly.

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Want some help actually putting it all into practice?

The checklist gives you the what.

My Getting Started in Private Practice Course takes you through the how.

It’s for therapists who want support setting up their practice properly without spending months trying to piece everything together themselves.

I’ll take you through the process step by step — and you’ll also get access to many of the systems, resources and approaches I’ve developed through running my own private practice.

The next course begins 15 September 2026.

FIND OUT MORE ABOUT GETTING STARTED IN PRIVATE PRACTICE

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New! Therapists’ Corner Member Shout-Outs

Members of Therapists Corner – Are sharing what they’re up to in private practice, their niches, offers and specialist interests. Think of it as a growing, trusted pool of therapists you can follow, get to know, and keep in mind for referrals, specialist supervision or signposting clients on.

Even if you’re not (yet!) a paid member, My hope is that, over time, these shout-outs become a genuinely valuable resource. Look out for the monthly post to add your comments to.

Member Shout-outs

Deirdre Coyne shared the following…
I’m an accredited CBT therapist and therapeutic coach and I’m launching a new Substack publication and membership called Making Sense of ADHD – A CBT Approach.

I’m really excited to be bringing together my love of learning with my work around ADHD. The publication will be a place to share practical ideas, resources and things I’m learning about adult ADHD through a CBT lens.

I’m also really looking forward to introducing a book club, where we will explore ADHD and self-development books together and importantly look at how we can actually take some of the ideas off the page and try them out in real life.

Alongside the book club, I’m hoping to create opportunities for co-working and connection too. Sometimes having a bit of structure and other people around can make all the difference when it comes to actually getting things done.

I’m really excited about this new direction and looking forward to seeing where Making Sense of ADHD goes.

Susan Stevens, a therapist specialising in CBT therapy and coaching for women after menopause ready to rediscover confidence, reconnect with purpose and become more vibrant, visible and fully themselves. She has a new website -

https://secondbloomtherapy.co.uk/

New Directory Profile

Welcome to our new Members joining us in August

Dr Ian Cuthbert

Josephine Swede

You can all submit your member profiles by clicking here.

Got Something to Share?

If you want to get involved, you can. Each month, I’ll be doing a feature post that celebrates what you’re doing — whether that’s:
✨ Launching a new website or platform
✨ Opening spaces for therapy or supervision, celebrate being fully booked or a business goal achieved
✨ Running a workshop or course, sharing a new blog post,
✨ Starting a Substack, A general brilliant achievement you want a clap for because you’re worth it
✨ Offering something new in your practice
✨ Or even just wanting to share your Instagram or LinkedIn account so people can follow and support you

Here’s how it will work:

• Pop your link or update in the comments of the shout-out post — tell me what you’re doing and what you’d like to share.

• Each month, I’ll post a reminder thread.

• I’ll then gather everything and create a “What Our Members Are Up To, Shout-Out” post, which will go out to our full email list of almost 4,000 therapists.

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At the beginning of your private practice journey, building a caseload can feel like the main goal. You put time into your website, directories, networking and social media. Slowly, enquiries begin to arrive. Your available appointments fill up, and you finally feel as though you’ve made it.

But a full caseload isn’t necessarily a stable caseload.

Five clients finish therapy within the same fortnight. Several people ask to pause for the summer. A client who planned to return realises they’ve managing well without therapy. A regular referral source suddenly stops sending people your way.

Almost overnight, a practice that felt comfortably full begins to feel worryingly quiet.

This is the ‘feast or famine’ cycle.

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Why is ‘Feast or Famine’ Something to Avoid?

Also known as a boom-and-bust cycle, ‘feast or famine’ is when your private practice repeatedly moves between:

✅Feast: a full caseload, waiting list or more enquiries than you can accommodate.

❌Famine: unexpected gaps, fewer enquiries and a sudden drop in income.

Unfortunately, your mortgage, rent, insurance, professional memberships and household bills still need paying, even when your diary is quiet. This means an unpredictable caseload can create:

• Anxiety about income.

• Pressure to accept unsuitable referrals or reduce fees.

• Difficulty taking holidays or planning time off.

• A sense that you must always be available.

• Resentment or fear when clients complete therapy.

• Pressure to keep clients longer than clinically necessary.

• Sudden periods of frantic marketing.

• Less attention and emotional energy for existing clients. It is difficult to do thoughtful clinical work when part of your mind is calculating how many empty appointments you have next week.

Remember, Some Fluctuation is Completely Normal

Therapy is not designed to continue indefinitely. Clients improve, reach their goals and leave. Discharge is often evidence that the work you’ve been doing has been successful.

Sometimes, more than one client reaches the end of their therapy journey around the same time. Natural ebbs and flows can also be caused by:

• Clients pausing during school holidays or over Christmas.

• People reassessing their finances.

• Clients moving house, changing jobs or having new caring responsibilities.

• Referral organisations changing their preferred providers.

• Insurance companies introducing new criteria.

• A directory changing its algorithm or advertising model.

• A previously reliable professional contact changing role or retiring.

But Even Normal Feels Scary Without a Solid Strategy

I hear you, and we’ve all been there! I promise quiet periods will feel a lot less scary if you have:

✨A clear idea of how many clients you need.

✨A regular flow of suitable enquiries.

✨Several routes through which people can find you.

✨Enough financial margin to tolerate normal fluctuations.

✨A simple marketing system that continues when you are busy.

So how do you actually create a steadier flow of clients?

Below, I’ve broken down the 13 things I’d focus on to make your private practice less vulnerable to feast-or-famine periods.

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Here are your Therapists’ Corner dates for September 👇

Here’s what’s coming up inside Therapists’ Corner this month.

Live Sessions: All sessions are at 12 pm UK time

📆 Wednesday 9th September, 12 pm
Co-working Session
A calm, focused space to get something done, whether that’s admin, content, planning, or a task you’ve been putting off.

💻 Friday 11th September, 12 pm
Q&A with Sarah & Sophie

Bring your questions, dilemmas, ideas, or anything you’d like support with in private practice.

🤖 Friday 18th September, 12 pm
Q&A with Sarah & Sophie
Open questions and support around private practice, visibility, marketing, confidence, systems, or anything else you’re working through.

🙋 Friday 25th September, 12 pm
Guest Expert Q&A with Alessia Renganeschi of Her Northern Lights Therapy
Alessia provides ADHD Assessment and Therapy online and will answer your questions about these services.

The Most Popular August Posts, in case you missed them:

How to use the live sessions

You’re very welcome to come along, whether you have a specific question or just want to listen in. You might bring:

✨ A private practice dilemma
✨ A question about marketing, visibility, fees or boundaries
✨ Something you’re stuck on in your business
✨ A page, offer, post or idea you’d like feedback on
✨ A task you want to finally get done in co-working.

These sessions are here to give you support, structure and a bit of momentum, so you don’t have to work everything out on your own.

Can’t make it live?

No problem, replays will be added afterwards so you can catch up in your own time. You’re also welcome to send questions in advance if there’s something you’d like us to cover.

📌 A quick note:
The Zoom link is updated each month. You’ll find the correct link in your reminder emails and at the bottom of the calendar page.

Join Therapists’ Corner as a paid member for live calls, expert Q&As, practical resources, and the support you need to grow your private practice with more confidence.

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Dates for Your Diary…

📆 UK National & International Awareness Days – September 2026

1st September – World Alzheimer’s Month begins

1st September – Childhood Cancer Awareness Month begins

2nd September – World Coconut Day

4th September – World Sexual Health Day

5th September – International Day of Charity

8th September – International Literacy Day

9th September – Fetal Alcohol Spectrum Disorders (FASD) Awareness Day (UK supported)

10th September – World Suicide Prevention Day

11th September – Emergency Services Day / 999 Day (UK)

13th September – World Sepsis Day

15th September – International Day of Democracy

16th September – International Day for the Preservation of the Ozone Layer

18th September – International Equal Pay Day

20th September – National Fitness Day (UK – date varies)

21st September – International Day of Peace

21st September – World Alzheimer’s Day

22nd September – World Car Free Day

23rd September – International Day of Sign Languages

25th September – World Pharmacists Day

26th September – European Day of Languages

26th September – World Contraception Day

27th September – World Tourism Day

28th September – World Rabies Day

29th September – World Heart Day

30th September – International Podcast Day

📆 UK Awareness Weeks – September 2026

1st–30th September – World Alzheimer’s Month

1st–30th September – Childhood Cancer Awareness Month

1st–30th September – Blood Cancer Awareness Month (UK)

1st–30th September – Vascular Disease Awareness Month

1st–30th September – Urology Awareness Month (UK – The Urology Foundation)

1st–30th September – Pulmonary Fibrosis Awareness Month

4th–10th September – Know Your Numbers! Week (UK – Blood Pressure UK)

11th–17th September – Organ Donation Week (UK – NHS Blood & Transplant)

18th–24th September – Sexual Health Week (UK – Brook)

25th September–1st October – National Inclusion Week (UK)

🩺 UK Health Campaigns & Month-Long Observances – September 2026

World Alzheimer’s Month

Childhood Cancer Awareness Month

Blood Cancer Awareness Month

Vascular Disease Awareness Month

Urology Awareness Month

Pulmonary Fibrosis Awareness Month

Gynecologic Cancer Awareness Month

Awareness days and themed campaigns can offer a useful opportunity for therapists in private practice to increase visibility and connect with the conversations already happening around health, mental health, identity, relationships and wellbeing.

You do not need to post about every awareness day. In fact, you probably shouldn’t. The most useful approach is to choose the dates that genuinely connect with your work, your values, your client group, or the conversations you are already having in your practice.

Sharing thoughtful, relevant content around these dates can help potential clients understand what you do, how you think, and how you may be able to help. It can also give you a simple structure for planning blogs, newsletters, social posts or community content without having to start from a blank page every week.

Members can download the July Awareness Days planner and tips for incorporating these dates into your marketing strategy below.

You can also join us in the community here:

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We’ve made it to the final week of the Enquiry-Ready Summer School.

Over the last four weeks, we’ve followed the journey a potential client takes from looking for a therapist to actually booking an appointment.

A quick recap

Week One — Found + Recognised
Can the right people find you, and when they do, do they recognise that you help with the problem they’re experiencing?

Week Two — Reassured
Does what they see help them feel reassured and confident enough to consider working with you?

Week Three — Contact-ready
Are your fee, availability and next step clear enough for someone to get in touch?

And now...

Week Four — Booked
Does your first response help a suitable person move towards actually booking?

Because an enquiry isn’t quite the same thing as a new client. This is where we can accidentally create a LOT of unnecessary admin.

Someone enquires. You send your availability. They ask about Wednesday. You offer Wednesday and Friday. They come back two days later asking about Thursday...

Meanwhile, you’re mentally holding three spaces in your diary.

Email tennis.

There is a much simpler way to do it; watch the short video and copy and paste my initial contact form

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I get asked for my initial client contact form all the time, so ahead of tomorrow’s final Enquiry-Ready Summer School video, I thought I’d simply give it to you.

This is the information I ask a new client to complete before I offer them an appointment in my diary. Tomorrow, I’ll explain why I do it this way and how it fits into the final stage of the Enquiry-Ready pathway:

Booked — does your first response help a suitable person move towards booking?

But if you just want the form, here it is.

You can copy it, paste it and adapt it to your own private practice.

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When I first started in private practice, I thought finding self-funding clients would be incredibly difficult. Fuelled by this fear, I signed up to every directory I could think of and tried every marketing tactic going. Unfortunately, I ended up building a business I didn’t enjoy running!

A couple of years in, I decided to focus purely on self-funding clients. This was a huge turning point for me, both as a therapist and a business owner.

Why Self-Funding Clients Matter

Attracting self-funding clients who have researched you thoroughly and chosen to work with you is extremely rewarding. They’re often motivated, committed to starting therapy, and keen to begin making positive changes.

On top of this, there’s no panel or agency dictating your terms. You get to be your own boss, giving you more flexibility and autonomy over how you work with clients. There is also less paperwork to contend with, which is always a positive in my book!

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Here’s the Trade Off You’ll be Making...

While agency and waitlist referrals tend to be more plentiful and usually require minimal effort to generate, you may only get to keep a third of the fee. Self-funding clients definitely take more work to attract, but you also earn more per client. Agency work feels like the easier route, but long-term it’s a disservice to yourself and your business.

One Thing I Want You to Understand

The key thing I’d like you to take away from this article is this: you do not need a huge audience to find self-funding clients.

Instead, you need a small number of consistent trust-building systems. I’m talking about clear positioning, useful content, visible search presence, and warm referral pathways.

There is high demand for the services you provide – people just need to see you so they can get to know you, like what you do, and trust you’re the right therapist for them.

If you’re looking for more advice like this, sign up for my next online workshop on Monday 7th September at 6 pm.

Five Things to Understand Before You Take the Leap into Private Practice is a 90-minute session within which I’ll walk you through the five key foundations of a safe, sustainable private practice. By the time we’re done, you’ll understand what you’re building, so you can avoid having to work it all out alone, late at night, once you’re already seeing clients.

There will also be time set aside for you to ask all the questions you’ve been quietly carrying about private practice – from fees, referrals and first clients to the practical realities of getting started.

Sign Me Up

You don’t need thousands of followers or a huge advertising budget. What you do need is a clear system for helping the right people find you, trust you and take the next step. Below, I’ve broken down exactly where I’d start.

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Welcome to Week 3 of Enquiry-Ready Summer School.

So far, we’ve looked at whether potential clients can find you, recognise themselves in what you offer, and feel sufficiently reassured that you might be the right therapist for them.

Week 1

Week 2

This week, we’re moving to Contact-ready.

Because someone can get all the way through your website thinking:

Yes. This person might be able to help me.

…and still not actually enquire.

At this point, they are usually trying to answer three very practical questions:

1. Can I afford this?

2. Can I make this work?

3. What do I do next?

As you watch this week’s lesson, notice which of those makes you wince slightly when you think about your own website or directory profile.

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A lot of therapists hear the word ‘networking’ and picture something slick, corporate, and transactional. Business cards, elevator pitches, working a room, and hustling on LinkedIn before you’ve even left the building.

This version of networking can feel icky, self-promotional, and a bit at odds with who we are. Thankfully, it isn’t the only version of networking that exists.

This year, I’ve started networking in local business groups that I discovered via Facebook. With the rise of AI and generic advice, I believe good 1-1 business relationships are going to become more and more important. I also want to get out of the office, and I really enjoy learning how other business work. As therapists, we can learn a lot from them.

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Here’s the Truth About Networking…

Networking isn’t selling; it’s relationship building. It’s the slow, genuine work of getting to know people, staying in touch, and being someone others trust enough to send a client to. Strip away the corporate packaging and it’s something therapists already do instinctively.

Why Networking Matters

When I started out in private practice in Wilmslow, I made a point of getting to know other aligned businesses in the area by using their services.

I visited the nutritionist, booked a reflexology appointment, had my nails done, and started going to the local hairdresser. I nurtured these relationships because I liked their services, but I also got to know them. This is how I got many referrals at the beginning of my business journey, and still do to this day, 15 years later.

Referrals are the lifeblood of a private practice. Word-of-mouth and professional referrals tend to bring better-fit, more committed clients than cold directory enquiries, and they compound over time.

They’re the gold standard, but only if the relationships are nurtured rather than treated as one-offs. This is also what creates consistency, helping you avoid a ‘feast or famine’ situation.

Networking can help you:

• build consistent referral pathways

• reduce reliance on directories

• become known for a particular area of work

• create trusted relationships with other professionals

• feel less isolated in private practice

• generate opportunities for supervision, workshops, podcasts, collaborations or writing

• build confidence in talking about your work

An Antidote to the Trust Recession

Referrals often come from trust, not visibility alone. People refer to therapists they remember, understand, and feel confident recommending. This might look like:

💭 colleagues remembering your specialist areas

💭 supervisees or peers referring appropriate clients

💭 other therapists passing on clients when they are full

💭 local professionals getting to know your work

💭 people referring because they understand your values and approach

💭relationships formed through training, conferences, supervision, Substack, Instagram, workshops or local networks

Recently, I’ve written about being in a trust recession. Now is the perfect time to consider in-person events like workshops, talks, and Q&As so prospective clients and potential referrers have the opportunity to meet you and experience your approach.

It’s Time to Use Your Therapist Superpowers!

The exact skills that make someone a good therapist rapport, attunement, active listening, holding space, genuine curiosity about people are the same skills needed to build positive professional relationships.

Below the paywall, I’ll share where I’d start if I were building referral relationships from scratch, who therapists can build relationships with, and the practical networking habits that have helped me create steady referrals over time. This isn’t about being slick or salesy. It’s about becoming easier to remember, easier to refer to, and more connected in a way that actually feels like you.

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Last week, we looked at whether the right clients can find you and quickly recognise themselves in what you offer.

But that still doesn’t mean they’ll enquire.

Because choosing a therapist isn’t a purely logical decision.

Someone can look at your website, think “yes, this person works with exactly what I’m struggling with” — and still quietly click away.

Why?

Because before someone contacts you, they’re often asking themselves:

• What will actually happen if I book?

• What if I don’t know what to say?

• What if I cry?

• What if my problem isn’t “bad enough”?

• Will they judge me?

• What if I don’t like them?

• Am I committing myself to months of therapy just by making contact?

And most of those questions have very little to do with your qualifications.

This week in Enquiry-Ready Summer School, we’re looking at the next stage of the journey: Reassured.

I’ll show you some of the small things you can change on your website and in your enquiry process that reduce uncertainty and help a potential client feel:

“Okay. I think I could do this.”

Paid subscribers can watch the full Week 2 lesson below and there’s a practical checklist underneath to help you put it into action.

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I’ve started sharing the process I’m taking to rebuild my therapy caseload.

The first task was updating my Google Business Profile, because if people are searching locally, I want the information they find to be accurate, current and clear.

In part two, I share an embarrassing mistake - Read it here. Then I updated my Contact Form as this is where visitors turn into enquiries if it’s working well, mine had room for improvement - I share the problems I found and what I did Here

The next task was looking at my website stats. Not because I want to become obsessed with numbers. But because I don’t want to guess.

If I want more enquiries, I need to know what is already happening.

My website is not invisible

The first thing I saw was reassuring. People are finding my website.

Most of the traffic is coming through organic search, which means Google is still bringing people in. Some older pages and blogs are still doing their job. Some content is still being found. That matters because when enquiries are quieter than you’d like, it is easy to assume the whole thing is broken.

But the stats told me something more useful. The website is doing something. The question is whether it is doing the right thing for the caseload I want to build now.

My Next Task

Was looking at my website stats. Not because I want to become obsessed with numbers. But because I don’t want to guess.

If I want more enquiries, I need to know what is already happening.

Are people finding my website? Are they landing on the right pages? Are they reaching the contact page? Are they searching for therapy, or something else entirely? Is the website helping them take the next step?

My website is not invisible

The first thing I saw was reassuring. People are finding my website.

Most of the traffic is coming through organic search, which means Google is still bringing people in. Some older pages and blogs are still doing their job. Some content is still being found. That matters because when enquiries are quieter than you’d like, it is easy to assume the whole thing is broken.

But the stats told me something more useful. The website is doing something.

The question is whether it is doing the right thing for the caseload I want to rebuild now. Before I share what I’m changing on my own site, this is the simple review I’d suggest for any therapist in private practice.

Look at your stats and ask:

1. How many people are visiting your website?

2. Where are they coming from?

3. Which pages are getting the most traffic?

4. Is your contact page being viewed?

5. Are your most visited pages helping people take the next step?

That alone will usually tell you a lot. If nobody’s visiting, you need more visibility. If people are visiting but not reaching your contact page, you may need better calls to action. If they’re reaching it but not enquiring, that page probably needs attention. If your blogs get traffic but don’t link to therapy pages, you may be wasting a useful opportunity. And if your website is speaking to too many audiences at once, people may not know which path is for them.

That last one was the big issue I spotted on mine.

Below the paywall, I’m sharing what I found when I looked properly at my own website stats, the issue I hadn’t fully noticed until now, and the two practical changes I’m making next. I’ll also give you a simple nine-point checklist so you can do the same review on your own website and decide what needs changing before you panic, drop your fee, or start again.

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