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Every November, the same question appears in therapist Facebook groups: ‘Is it okay to do Black Friday promotions?’ The responses are just as predictable. Some say it’s unprofessional, others worry about ethics… and a few therapists quietly make thousands of pounds while everyone else debates.

This is why I want to talk about what Black Friday actually is, why it matters for your business, and how you can use it strategically without compromising your values or professional integrity.

But First, it’s Time for an Income Reality Check…

Does any of this sound familiar?

💷Is your entire income dependent on 1:1 therapy sessions?

💷Are you trading every hour for money?

💷Would you like to help more people but can’t fit them in?

💷Does your income disappear if you’re sick or on holiday?

💷Do you dream of reaching financial goals but have no plan to get there?

💷Are you close to capacity and worried about burning out?

In my work with therapists, I see this time and time again. You’re committed to helping people and you’re working hard, but your business model is unsustainable, unpredictable and financially precarious.

The solution is simple. First, you need to diversify your income. Then, you can focus on designing aligned, intentional offers that support your financial goals while serving clients and community well.

I know these things can be daunting, but I promise you can grow or stabilise your income ethically and without feeling salesy. Let’s find out why a Black Friday deal or discount is the perfect place to start...

The Black Friday Effect - What Is It? continue reading below

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