Therapists Corner

Therapists Corner

12 Things I’d Tell Myself if I was Starting Out on Substack Today

Because I’ve Learned What Actually Matters… and What Doesn’t

Sarah D Rees's avatar
Sarah D Rees
Mar 17, 2026
∙ Paid

This month, we’re celebrating three years of Therapists Corner. I’ve learned a lot during my time on this platform and today I want to share 12 things I’d tell myself if I was starting out on Substack today.

Here’s Why I Got Started in the First Place…

I didn’t launch a Substack publication because I wanted to be an ‘online creator’. I started because I wanted to build a welcoming homebase for therapists in private practice. I chose Substack because it needed to have a healthier community culture than the conflict I’d experienced elsewhere, especially on Facebook. That’s an important lesson too – platform fit matters.

I was also interested in building something bigger. I had a book coming out, I wanted to launch a course, and knew I’d be good at providing ongoing community support. Three years in, I’ve achieved these goals and more. Now, Substack makes up around a third of my income. It’s enabled me to spend more time writing, bringing in expert guests, and sharing knowledge. So, let’s get into it…

12 Things I’d Tell Myself if I was Starting Out on Substack Today

The rest of this post is for paid subscribers — if you're building a private practice and want the full 12, this is for you.

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