How to Improve Your Money Mindset and Boost Your Private Practice
The Money Story Running Your Practice (And How to Rewrite It)
Most therapists I know are brilliant in the room.
And quietly anxious about money outside it.
Not because we’re bad with it. But because somewhere along the way, we picked up a story about what money means, who gets to have it, and whether wanting more of it makes us a bit… grubby.
That story is running your practice whether you’ve examined it or not.
Here’s what I’ve noticed after 15 years in private practice:
The therapists who build sustainable businesses aren’t the ones with the most clients, the slickest websites, or the cleverest marketing.
They’re the ones who’ve done the work on their money mindset.
Because you cannot build a financially stable practice from a threatened nervous system. You just can’t. Scarcity makes us undercharge, overwork, say yes to the wrong referrals, and avoid looking at the numbers altogether.
I’ve been there. I’ve spent years working on my own “there’s never enough” wiring. Some days it still whispers. But I know it now — and that changes everything.
Why this matters beyond your bank balance
A culture shift is long overdue. We should all place more value on healthcare and the people delivering it.
And one of the most powerful things we can do as therapists?
→ Run financially stable private practices.
Because if we don’t value our work, how can we expect anyone else to?
This isn’t about getting rich. It’s about respecting the profession.
The money stories I hear most often
See if any of these sound familiar.
→ There’s never enough. → People won’t pay for therapy. → I have to work myself into the ground to earn properly. → People in my area can’t afford it. → I’m just not good with money. → If I really cared about the work, I wouldn’t care about the money. → Making money and helping people don’t mix.
Most of these aren’t yours. You inherited them. From family, from training, from a profession that has historically been uncomfortable talking about fees at all.
The good news? Inherited stories can be returned to sender.
For paid subscribers: The reframes, and how to actually shift this
Below the line, I’m walking you through each of those seven money stories with the reframe I use with the therapists I coach — plus a five-step practice for shifting your money mindset over the next month. This is the work that changed my business, and I see it change theirs.
