How to Price Therapy Packages: Value, Sustainability & Making It Work for You

This month, we’ve been exploring developing therapy packages for your business, which can support you in reaching your goals if you're looking to achieve consistent 5k months or more.

If you missed the earlier posts in this series:

How to Structure a Therapy Package

In this post, we're looking now at how to price your therapy packages — ethically, sustainably, and in a way that truly reflects the value you offer also allowing you to meet your financial goals.

Therapy packages are more than just a pricing strategy — they’re a business model that supports both your clients’ journey and your financial wellbeing. When designed well, packages improve client engagement, reduce dropouts, and give your work more structure and flow.

From a business perspective, they offer clearer income forecasting, reduce the admin associated with weekly bookings, and create space for deeper therapeutic work. If you're aiming for consistent £5K+ months from £100/hour sessions, packages help you align your pricing with your values while making your business more sustainable.

This post will walk you through how to price your therapy packages in a way that adds real value for your clients — and protects your time, energy, and income goals.

🎯 Outcome-Driven Pricing: More Than Time for Money

When pricing your packages, ask yourself:

• Are you simply multiplying your hourly rate?

• Or are you offering a structured, supported experience that actually brings about real change for your clients?

As you work toward consistent £5K+ months, it’s helpful to move from a "session-by-session" model to one that recognises the wider support you provide — without overextending yourself.

It's natural to want to encourage bookings, and sometimes the idea of offering "buy one, get one free" or heavy discounts can feel like a generous place to start. But when you’re charging £100 per session, just a few discounted hours can have a big impact on your monthly income — and the message it sends.

Instead, focus on creating packages that reflect the true value of what you offer. Add support that’s meaningful to the client, but doesn’t cost you more live time: email check-ins, journaling prompts, curated resources, or priority scheduling. These small touches elevate the package without lowering your worth.

🧘 Therapist Capacity & Sustainability

Your pricing should reflect more than time in the room. Consider:

• Admin time (summaries, follow-up)

• Emotional labour

• Preparation or reviewing notes

• Holding your client in mind between sessions

A sustainable package supports the client and protects your wellbeing. Before you offer a package, ask:

• Can I realistically deliver this without feeling stretched?

• Do I have systems in place to manage added elements (like email support)?

• Will this model help me build toward financial and emotional sustainability?

✍️ Start small. One or two well-thought-out packages can help you refine your rhythm and offer real value without burnout.

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➕ Adding Bonus Value (Instead of Discounting)

Here’s how to increase the perceived value without lowering your rate:

PackagePriceIncludes6-Session Package£600 (£100/session)+ Email check-ins & a therapy journal12-Session Package£1,140 (£95/session)+ Bonus resource pack, priority scheduling

💡 Why this works:

• Your hourly rate is protected

• Clients get more support between sessions

• You show added value, not a discount mindset

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💡 Real Therapy Package Examples & Pricing

🧭 90-Minute Intensive Assessment – £250-£300

Higher due to session length, includes a report or follow-up guidance, psychoeducationa. Ideal for clients unsure about next steps. You could include optional email support for one month.

🧭 4-Session Intro Package – £400 (£100/session)

Designed to reduce early drop-offs. Great for tentative clients. Add value through session summaries and supportive emails.

🎯 6 or 8-Session Focused Package – £600–£720

For clients with defined goals. Add structure with check-ins, resources, journaling prompts, educational resources. Consider adding more resources and support if you want to increase the price.

Standard 6-Session Focus Package – £600 (£100/session)
A straightforward option for clients with a specific focus or short-term goal. Includes six 1:1 sessions with optional light between-session reflection prompts. Great for clients who want to work intensively over a few months with clear direction.

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2. Support & Strategy Package – £660 (£110/session)
Includes six sessions plus email check-ins between appointments and a curated resource sheet after each session. Ideal for clients working on change outside of sessions who benefit from accountability and extra structure. Adds value without adding live time.

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3. Premium Package – £720 (£120/session)
A higher-touch option including six sessions, priority booking, personalised session summaries, journaling prompts, email/whatsapp support and a final written progress summary. Great for clients investing in significant change, and it increases perceived value while protecting your time.

🧭 Return to Work Package – £850–£1250 (6 sessions + Comprehensive support)

Include psychological assessment, treatment planning, relapse prevention work and employer recommendations. Priced to include administrative and liaison time.

• 6 sessions at £100/hr = £600

• Plus 1–4 hours of additional work (e.g. assessment write-up, liaison with employer, relapse planning) at your standard hourly rate = £100–£200

This positions the package as a structured, supportive offering that reflects both the clinical depth and professional boundaries you're maintaining.

🧠 Disorder-Specific Package (3–6 months) – £1,200–£2,400

Targeted CBT-based support for OCD, panic, or sleep. Includes structured planning, exposure work out of the office work or home visit, email/Whats app support and tracking tools.

Core Disorder-Specific Package (12 sessions) – £1,200 (£100/session)
Structured CBT for a focused difficulty such as OCD, panic, or insomnia. Includes 12 weekly sessions with between-session tasks and optional email check-ins. Great for clients who want a clear roadmap and regular support without added extras.

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Enhanced Support Package – £1,500 (£125/session)
Includes 12 structured sessions, weekly email or WhatsApp support, tailored resource packs, and symptom tracking tools. Designed for clients who benefit from additional accountability and want

High-Intensity Support Package – £3,600 (24 sessions @ £150/session)
This 6-month package is designed for clients working with more complex presentations or those needing slow, steady progress with consistent support. It includes 24 therapy sessions, structured CBT with exposure work (where appropriate), tracking tools, email/WhatsApp support between sessions, and optional home-based work. It’s a premium option that offers deep, sustained therapeutic input — ideal for those who are ready to invest in meaningful change.

🔁 Maintenance / Follow-Up – £100–£200/month

Monthly or bi-monthly check-ins. Helps maintain progress with minimal pressure.

⭐ VIP Coaching/Therapy Upgrade – £400–£600

Three or four sessions spread over a set period with email support. Ideal for clients wanting long-term strategy or reflection.

💡 These prices align with a £100/hour baseline while offering flexible formats that support deeper engagement and reduce cancellations. Adjust depending on your own financial goals

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👥 Group Therapy & Workshops: Scale Without Sacrifice

Group Therapy & Workshops: Scale Your Income, Support More Clients

Group formats and workshops can be a powerful way to make therapy more accessible for clients while increasing your income — without adding more 1:1 hours to your week.

Format | Charge per Client | No. of Clients | Total Earned | Hourly

------------------------|-------------------|----------------|---------------|--------------------

Small Therapy Group | £50 | 4 | £200 | £150/hr

6-Week Group Program | £250 | 6 | £1,500 | £150/hr

VIP Half-Day Intensive | £600 | 1 | £600 | £150/hr

Group and intensive formats allow you to serve more people in less time, offer lower-cost options for clients, and maintain a strong hourly rate for your business. They're also a great way to diversify your income while still delivering value and therapeutic depth.

💡 More access for clients, more income for you — without increasing session hours.

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📦 Subscription Models: Predictable Revenue, Ongoing Support

Plan | Price | Includes

--------- |------------- -|--------------------------------------------------

Standard | £300/month | 2 sessions + email check-ins

VIP | £450/month | 3 sessions + priority scheduling

These models build consistency and reduce emotional labour from constant client turnover.

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✅ Final Takeaway: Value-Based Pricing Builds Real Results

If you're aiming for regular £5K months from £100 sessions, packages are a smart, sustainable step.

✔️ Offer structure, support and transformation — not just discounted time ✔️ Honour your rate while giving clients options that feel valuable ✔️ Create stability for your income, wellbeing, and future growth

🛠️ Free Tool for Members: Simple Pricing Calculator

As a member, you get access to this bonus tool to help you put the ideas in this post into action.

📥 Simple Pricing Calculator (Download Below) Use this tool to calculate your ideal package pricing based on your hourly rate, session capacity, and monthly income goals.

Use it to get clear on how to reach your income goals through package pricing — without overextending yourself.