My Contact Page Was Doing Too Much

Re-building my caseload back up, Part 3

This is Part 3 of the series where I’m rebuilding my own caseload in real time.

Part 1 was my caseload going quiet and putting together a plan.

Part 2 was discovering ten enquiries sitting in my spam folder.

So once I knew the contact form actually worked, I had to ask the next question:

If someone reaches my contact page, is it actually helping them enquire?

Mine had the basics.

Fee.
Location.
Availability.
Email address.
Phone number.
A contact form.

So technically, it was fine, but when I looked at it properly, I realised something uncomfortable:

My contact page was doing too much.

It was trying to serve therapy clients and therapists in private practice at the same time and those are not the same visitors.

Someone looking for therapy does not need to be sent towards posts about building a caseload, joining a mailing list, or growing a private practice.

They need to know:

Can you help me?
Where are you?
What does it cost?
What do I write?
What happens after I press send?

That’s it. So I’ve started simplifying the page around one job:

Helping someone enquire about therapy, you can have a look here - Updated Contact Page

Below, I’m sharing what was wrong with the old page, see the images of how dull it was, and I’m going through what I’ve changed and the simple audit for you to work through so you can update your own contact page too. My aim is to turn more visitors into enquiries and to improve the SEO of the page so it’s more visable, I was missing some simple elements, continue reading so you can improve yours today. It will take less than an hour!