Rebuilding My Caseload: What My Website Stats Showed Me (part 4)
I’ve started sharing the process I’m taking to rebuild my therapy caseload.
The first task was updating my Google Business Profile, because if people are searching locally, I want the information they find to be accurate, current and clear.
In part two, I share an embarrassing mistake - Read it here. Then I updated my Contact Form as this is where visitors turn into enquiries if it’s working well, mine had room for improvement - I share the problems I found and what I did Here
The next task was looking at my website stats. Not because I want to become obsessed with numbers. But because I don’t want to guess.
If I want more enquiries, I need to know what is already happening.
My website is not invisible
The first thing I saw was reassuring. People are finding my website.
Most of the traffic is coming through organic search, which means Google is still bringing people in. Some older pages and blogs are still doing their job. Some content is still being found. That matters because when enquiries are quieter than you’d like, it is easy to assume the whole thing is broken.
But the stats told me something more useful. The website is doing something. The question is whether it is doing the right thing for the caseload I want to build now.
My Next Task
Was looking at my website stats. Not because I want to become obsessed with numbers. But because I don’t want to guess.
If I want more enquiries, I need to know what is already happening.
Are people finding my website? Are they landing on the right pages? Are they reaching the contact page? Are they searching for therapy, or something else entirely? Is the website helping them take the next step?
My website is not invisible
The first thing I saw was reassuring. People are finding my website.
Most of the traffic is coming through organic search, which means Google is still bringing people in. Some older pages and blogs are still doing their job. Some content is still being found. That matters because when enquiries are quieter than you’d like, it is easy to assume the whole thing is broken.
But the stats told me something more useful. The website is doing something.
The question is whether it is doing the right thing for the caseload I want to rebuild now. Before I share what I’m changing on my own site, this is the simple review I’d suggest for any therapist in private practice.
Look at your stats and ask:
How many people are visiting your website?
Where are they coming from?
Which pages are getting the most traffic?
Is your contact page being viewed?
Are your most visited pages helping people take the next step?
That alone will usually tell you a lot. If nobody’s visiting, you need more visibility. If people are visiting but not reaching your contact page, you may need better calls to action. If they’re reaching it but not enquiring, that page probably needs attention. If your blogs get traffic but don’t link to therapy pages, you may be wasting a useful opportunity. And if your website is speaking to too many audiences at once, people may not know which path is for them.
That last one was the big issue I spotted on mine.
Below the paywall, I’m sharing what I found when I looked properly at my own website stats, the issue I hadn’t fully noticed until now, and the two practical changes I’m making next. I’ll also give you a simple nine-point checklist so you can do the same review on your own website and decide what needs changing before you panic, drop your fee, or start again.