About
Franky Shanahan
Franky is an experienced copywriter and self-confessed word-nerd.
She’s been creating digital content since 2009, but writing for as long as she can remember. She loves words. She feels they have the power to convey a multitude of meanings and tell a million different stories.
She says “As an independent, creative business, your story is one of the most powerful marketing tools you possess. Tell it well and it will stick in people’s minds, helping them remember your brand in a way that visuals won’t.”
What is long-from content and what can it do for your business? Experienced copywriter Franky Shanahan has been creating long-form content online for 16 years. In this Q&A, she’ll explain the benefits of creating longer pieces of content and talk you through the ways you can harness their power to market your private practice. She’ll share tips for generating ideas, tackling a longer piece of writing, and maximising the impact of the things you create.
Sign up to Franky’s Substack here
In this episode we chat about:
Frankie's Expertise and Importance of Long-Form Content
Benefits of Long-Form Content for Businesses
Balancing Long-Form and Short-Form Content
Generating Content Ideas and Planning
Writing and Structuring Long-Form Content
Optimizing Content for SEO and Audience Engagement
Repurposing and Repurposing Content
Franky joined us to talk about writing about pages and blogs back in June. You can listen to her guest expert episode by clicking the button below.
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