Where to Put Your Marketing Energy When You’re Busy
Feeling overwhelmed? I’ve got you…
Arguably one of the biggest challenges we face as therapists in private practice is finding the right balance between working IN our businesses and working ON them. Providing therapy and supporting clients has to be our priority, but there’s also a long list of essential business tasks to attend to.
Marketing often gets pushed to the bottom of this list. Not because it’s not important, but because it’s easy to feel overwhelmed by the options. Should you focus on Instagram or SEO, blogs or newsletters, Instagram reels or referrals? You can’t possibly do it all!
Many therapists also struggle with the fact that marketing rarely gives instant results. Whatever platform or approach you choose, it’s a long game – a task that benefits from consistent effort over time rather than sporadic bursts of attention.
The solution to both these things is to simplify. You’ve got to make your marketing work for you, not the other way around.
The Marketing Overwhelm Dilemma
There are numerous ways to market your private practice, build your caseload and achieve your business goals. This is a good thing! However, too many options can lead to decision fatigue. You end up doing a bit of everything (badly) or nothing at all.
Many of us worry about ‘missing out’ on platforms or trends but trying to do it all spreads our already limited energy too thin. As well as diluted results, the pressure to be ‘visible’ everywhere can lead to burnout.
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