How to Use Video to Market Your Private Practice
Plus, Get Going with My Free Practical Tips for Members
How do you feel about using video to market your private practice? Is it a medium you’re already familiar with or something you need to explore?
I’ve been experimenting with video for a while, both here on Substack and elsewhere online. I’ve found it’s a valuable marketing tool, but I know it can be daunting, especially if you’re inexperienced or camera-shy.
Hopefully, though this article, I can provide guidance and support, demystify video, and boost your confidence. Above all, I want to encourage a mindset of progress over perfection. Let’s start with why video matters…
Why Video Matters for Therapists
Video increases the Know/Like/Trust factor (or KLT). With this marketing concept, the goal is to get potential clients to understand and eventually believe in your brand. To do this, they need to get to know the ‘you’ behind the brand, which in turn drives connection and familiarity. Once this familiarity sets in, they begin to trust your brand and therefore choose you over any competitors. In short, KLT is crucial for converting interest into booked sessions.
Arguably, video does this much faster than other forms of content. It allows potential clients to see your face, hear your voice, and get a feel for your energy before they commit or attend their first session.
On platforms like Instagram and Substack Notes, video is much more engaging than static posts. Movement naturally draws attention in busy feeds. In many ways, video also creates a sense of connection and authenticity that written posts alone can’t deliver.
The Video Platforms & Formats You Need to Know About
🎦Instagram Reels – short-form, engaging content, can be repurposed for Facebook and YouTube Shorts.
🎦YouTube – generally longer-form, ideal for educational content or Q&A videos.
🎦Recorded workshops or resources – can be paywalled or used to create free lead magnets for your mailing list.
🎦Substack – videos can be shared via Notes or embedded in posts (especially valuable for paid subscribers).
🎦Website – feature intro videos on your homepage or About page to help visitors connect with you instantly.
📌Video not for you? Try email marketing instead.
How I’m Using Video to Market Myself
Currently, Reels are the only form of content I’m sharing on Instagram. There’s been a big shift towards video on the platform. Even in-feed carousel posts tend to be peppered with short, engaging clips as well as static images.
I’ve invested in a tripod (This one), which has made recording easier, and I’ve adopted a ‘progress over perfection’ approach. I’m focusing on consistency rather than fancy transitions and perfect editing. I’m predominantly using short clips with movement because these tend to be naturally engaging. They’re also the perfect vehicle for me to communicate my key marketing messages.
Overall, focusing on video has led to higher engagement and better visibility for my brand.
Have a look at this post, it gained me hundreds of new followers. If we don’t follow each other on insta, here is my link - Tag me or share one of my posts and I’'ll share on my stories and we will be helping each others viability My Instagram
Practical Tips for Getting Started with Video
Below you’ll find a list of practical tips for getting started with video. If you’re not already a member of Therapists Corner, upgrade your subscription to access this content. I’ve also created a short video showcasing what is working well for me on Instagram now. Watch below