I’d love to hear your thoughts around using self-disclosure in marketing. I very rarely share anything personal in sessions however I feel quite drawn to sharing more in marketing. It feels like a way to develop authentic connection and presenting as a real person to build relationship with not just as an expert whose expertise to consume. Of course the core of the relationship would be built during therapy, but I wonder if it would help with initial connection and testing the alignment (especially as I’m looking to build a client base with Christian clients for whom having alignment in this area would be important).
Hiya, I used to be very cautious about self-disclosure, especially coming from the NHS where it was strongly discouraged. In private practice, though, I’ve shared my phone number and email for 15 years without issue and never had a problem. Then, training in CFT shifted my view, as its taught that common humanity is central so if sharing something is genuinely useful, I will.
I’m still selective and focus on what’s relevant to my niche, but I’ve grown more comfortable sharing parts of my world online, just do it gradually if you are uncomfortable. It helps people relate to me and get a sense of whether I’m the right fit. In your case, if you’re wanting to work with Christian clients, I’d definitely talk about your faith—that kind of alignment can be very connecting when people are choosing their therapist.
I’d love to hear your thoughts around using self-disclosure in marketing. I very rarely share anything personal in sessions however I feel quite drawn to sharing more in marketing. It feels like a way to develop authentic connection and presenting as a real person to build relationship with not just as an expert whose expertise to consume. Of course the core of the relationship would be built during therapy, but I wonder if it would help with initial connection and testing the alignment (especially as I’m looking to build a client base with Christian clients for whom having alignment in this area would be important).
Hiya, I used to be very cautious about self-disclosure, especially coming from the NHS where it was strongly discouraged. In private practice, though, I’ve shared my phone number and email for 15 years without issue and never had a problem. Then, training in CFT shifted my view, as its taught that common humanity is central so if sharing something is genuinely useful, I will.
I’m still selective and focus on what’s relevant to my niche, but I’ve grown more comfortable sharing parts of my world online, just do it gradually if you are uncomfortable. It helps people relate to me and get a sense of whether I’m the right fit. In your case, if you’re wanting to work with Christian clients, I’d definitely talk about your faith—that kind of alignment can be very connecting when people are choosing their therapist.