In this episode, we talk about…
Next Week - Expert Guest - How to get your practice into the media https://www.therapistscorner.co.uk/p/expert-guest-jenna-farmer-pr-strategist
Learn more about Jenna here -
Supervision - How to find a supervisor
SEO - It's more than just a one-off job
Websites
Getting Started in Private Practice
When to register your business with the Tax Office
Useful Links
Getting Started in Private Practice - Checklist -
Summary
Sophie and Sarah stressed the importance of continuous SEO efforts and monitoring competitors, using Pete's business as a case study. They advised Allison, who plans to complete her website in six months, to wait until the new tax year to inform the tax authorities and emphasized the importance of a solid foundation for her business, including planning, strategy, and content creation. They also discussed the need for policies such as a safeguarding policy for working with children and a client support pack.
Show notes
SEO, Competitor Monitoring, and Tax Advice
Sophie and Sarah underscored the significance of continuous SEO efforts and the potential damage of neglecting it, using Pete's business as a case study. They pointed out that SEO requires constant attention and monitoring of competitors. Sarah shared her approach of attracting visitors from various sources and emphasized the importance of continuous effort to maintain referrals. She also announced that Jenna Farmer, a PR expert, will be a guest next week. Sarah and Sophie provided advice to Allison, who shared her goal of having her website completed by the end of a six-month period. Sarah suggested waiting until the new tax year to inform the tax authorities, and Sophie added that Allison could earn up to a thousand pounds per year without notifying HM Revenue and Customs.
Private Practice Planning and Challenges
Allison shared her plans to build her private therapy practice, focusing on self-referrals. Sarah discussed her book on private practice, to be released at the upcoming conference. Both agreed on the importance of a solid foundation for Allison's business, emphasizing planning, strategy, and content creation. They also discussed the need for policies, including a safeguarding policy for working with children and a client support pack. Allison expressed interest in entering private practice and the need for a clinical supervisor. They also touched on the potential challenges in finding a private supervisor and the idea of having multiple supervisors. Allison mentioned her informal work with a young girl and her family, and Sarah suggested reaching out to specialists for specific cases. Sarah also brought up the usefulness of business cards for note-taking during appointments.
SEO Strategies for Website Maintenance
Sophie emphasized the importance of continuous Search Engine Optimization (SEO) for website maintenance, including updating content with relevant keywords, building backlinks, and improving user experience. She also suggested using platforms like Bupa and professional directories to boost SEO. Sarah mentioned that creating high-quality blog posts can attract attention and backlinks, even years later. The discussion concluded with Sophie recommending setting up a Google Business Profile and gathering reviews for further SEO enhancement.
Business Development and Reviews
Allison, Sophie, and Sarah discussed the development of Allison's business. Allison shared her experiences of providing free services due to her passion and suggested the idea of getting reviews for her website. Sophie agreed and recommended building a business directory listing for Allison's website. Sophie also highlighted the importance of ongoing work on the website to keep attracting leads. Allison expressed interest in this idea and agreed to consider it, suggesting that word-of-mouth might also play a significant role in her business's growth.
Workshop Development and Payment Terms
Sarah discussed the process of setting up corporate workshops, emphasizing the importance of establishing payment terms before proceeding. She suggested that payment terms could vary depending on the company and that it's reasonable to ask for a portion of payment upfront. Sarah also touched on the intellectual property rights element, stating that she provides slides and workbooks to avoid copyright issues. She mentioned that she works under a third-party company and charges a substantial fee for recording workshops for ongoing staff training. Sophie and Allison showed interest in Sarah's workshop development and delivery process. A follow-up session on getting businesses into the press was announced for the upcoming week.
Replay Q&A 24th November