Welcome to Week 3 of Enquiry-Ready Summer School.
So far, we’ve looked at whether potential clients can find you, recognise themselves in what you offer, and feel sufficiently reassured that you might be the right therapist for them.
Week 1
Week 2
This week, we’re moving to Contact-ready.
Because someone can get all the way through your website thinking:
Yes. This person might be able to help me.
…and still not actually enquire.
At this point, they are usually trying to answer three very practical questions:
Can I afford this?
Can I make this work?
What do I do next?
As you watch this week’s lesson, notice which of those makes you wince slightly when you think about your own website or directory profile.