This week we covered the stuff that’s actually draining your time and money and what to do about it instead of panic.
There’s a massive PHP security issue affecting billions globally (but your hosting company already fixed it, so don’t worry). More importantly: the BACP ethical framework change around clinical wills has got people confused online, and we clarified what you actually need to do versus what the forums are saying you need to do.
We unpacked:
The clinical will reality: 7-year note retention, whether your executor holds them after you die, and what your insurance company actually requires (spoiler: check with them, not the forums)
SEO spending: when it’s genuinely worth paying for it (almost never, if your website is static) and when anyone promising top Google rankings is scamming you
Google Ads specifics: keyword matching types, location mistakes that cost real money, how much time setup actually takes, and when to get an expert to review what you’ve built
Website friction: what we spotted when someone actually tried to book through a therapist’s site—and why beautiful sites still fail at conversion
The full replay is for paid members—where we got into the details on daily ad spend, negative keywords, and how to learn Google Ads without paying thousands for an agency.
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