This week we covered the stuff you don’t know exists yet but probably need.
New directories are emerging to challenge the big corporate ones, and we found out what happens when Google Ads experts call you with demands and no guarantees. Spoiler: push back.
We unpacked:
Leaflet drops as a real strategy: Royal Mail will send them; cold audience converts at 1-2%, which means 2-3 inquiries pay for themselves
How to vet a printer: finding someone who actually cares about your work, gives honest feedback, sends samples first
Mental load as a couples niche: the invisible cognitive work that’s destroying relationships; it’s relatable, it’s researchable, it’s getting engagement
Google Ads reality check: when an expert calls, demand guarantees; if they can’t give them, they’re asking you to gamble
The full replay is for paid members, where we covered risk management changes, Zoom polls, finding your niche in Google Ads, and why your £10 microphone won’t work.
Ready to hear it all?
